Virtual Shopping Prototype
Redefining Online Retail Shopping with an Immersive Shopping Experience
Our Goal: Improve the online shopping experience localized to Urban Outfitters that could later be expanded to other department stores.
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Our Question:
Are people currently satisfied with the current online shopping experience? Could it be improved?
Our Design Process
01. Research
We conducted a competitive analysis as well as a survey that consisted of multiple choice, free response and Likert scaled questionnaire.
03. Ideation
We complied our research and started to ideate solutions to the problems the participants expressed in the study.
04. Design
We sketched initial designs and brainstormed interactions and features. We also received feedback on our designs.
04. Prototype
We developed a final desktop prototype that reflected feedback given throughout this project.
Our Research
Competitive Analysis
Our team first conducted research to understand what innovative online shopping techniques retail companies have implemented to their virtual shopping experience. We discovered companies have started incorporating a virtual reality or artificial reality (AR) in their customers shopping experience. We then researched pros and cons to virtual reality shopping components.
Survey & Research Analysis
We then conducted a survey with eighteen participants to understand a typical shoppers experience both virtually and in-person.
50% of our participants reported they prefer shopping online vs. in person
89% participants identified as female
88% of participants indicated they find online shopping enjoyable due to its convenience
94% of participants indicated that they enjoy shopping in-person because they have the ability to instantly try on clothes
Ideation
Three Main Themes identified
We developed an affinity map of our free responses to help us identify themes in our research. Our free responses revealed seven themes that consisted of: Personal Stylist capability, Easy return process, Specific measurement capability, Style recommendations, Easy to use dressing room where multiple products can be viewed, Size inclusivity, and a Fluid-to-the-point design. After identifying our themes we began the ideation process on features that would ultimately improve the user's experience and provide solutions to the user's challenges mentioned in our survey.
WELCOME
Personas
Validated by our research we developed two personas to guide us in our next design phase
Based on our research we decided to implement three new features to improve the users experience. Those features consisted of a: Personalized Stylist, Virtual Dressing Room, and a Community Hub.
We then developed user flows to understand where these new features would fit within the current website.
User Flows
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Parallel Prototyping
Our team parallel prototyped to compare ideas and designs to get a better idea of how we wanted to shape our three new features.
My name is Alexa Young
Clickable low-fidelity Prototype
We developed a low-fidelity clickable prototype that we utilized in feedback interviews
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Interviews and Feedback
We conducted scenario based interviews to evaluate our low fidelity designs. We received helpful feedback that we incorporated in our final designs.
Include Model
Measurements
Would like to see Reviews in the dressing room
Ambassador link was confusing
Would like to see a definition of what the style is in the quiz
High-Fidelity Prototypes
Model Selection for Virtual Dressing Room
Model Creation for Virtual Dressing Room
Virtual Dressing Room with Selected Model
Community Hub
Personalized Stylist
Next Steps:
Create and/ or improve features for other personas (expand our demographic)
Utilize IA to further improve the user's experience
